67 Percent Wont Buy iPhone 7 & 7 Plus Why?

Consumer Sentiment and Market Share

The news that 67% of consumers were not interested in purchasing the iPhone 7 or 7 Plus is a significant development in the smartphone market. This statistic raises questions about consumer sentiment towards Apple’s flagship devices and the potential impact on Apple’s overall market share.

Reasons for Consumer Hesitation

Several factors could have contributed to the reluctance of consumers to purchase the iPhone 7 and 7 Plus.

• Price: The iPhone 7 and 7 Plus were priced at a premium compared to previous models, potentially making them less accessible to budget-conscious consumers. Apple’s pricing strategy has been a subject of debate for years, with some arguing that their devices are overpriced.
• Lack of Significant Upgrades: While the iPhone 7 and 7 Plus offered some improvements, such as a better camera and faster processor, they lacked the revolutionary features that had characterized previous iPhone releases. For some consumers, the incremental upgrades may not have justified the price increase.
• Competition: The smartphone market has become increasingly competitive, with companies like Samsung, Google, and Huawei offering innovative devices at more affordable prices. This competition may have eroded Apple’s market share, as consumers had more attractive alternatives to choose from.
• Consumer Preferences: Consumer preferences have shifted towards larger screen sizes and more advanced features, such as dual-lens cameras and expandable storage. While the iPhone 7 Plus offered a larger screen and dual-lens camera, it still lacked expandable storage, a feature that many consumers considered essential.

Comparison with Previous iPhone Models

The iPhone 7 and 7 Plus marked a departure from the design language of previous models. They featured a redesigned antenna band and a lack of a headphone jack, which generated mixed reactions from consumers. The removal of the headphone jack, in particular, was seen as a controversial move by some, as it forced users to adopt wireless headphones or use an adapter.

Impact on Apple’s Market Share

The 67% figure suggests a decline in consumer interest in the iPhone 7 and 7 Plus, which could have a significant impact on Apple’s overall market share. Apple’s market share has been steadily declining in recent years, and this trend could continue if the company fails to address consumer concerns and deliver innovative products.

“The iPhone 7 and 7 Plus were met with mixed reactions from consumers, with some praising their improved features and others criticizing their lack of innovation and high price.”

Competition and Market Trends

The iPhone 7 and 7 Plus launch in 2016 took place in a highly competitive smartphone market. Several rivals offered compelling alternatives, pushing Apple to innovate and refine its offerings. Analyzing the competitive landscape and prevailing market trends helps understand the challenges and opportunities Apple faced during this period.

Key Competitors and Their Offerings

The smartphone market in 2016 was characterized by fierce competition from various players. Apple’s primary rivals included:

• Samsung: Samsung’s Galaxy S7 and S7 Edge were strong contenders, boasting impressive cameras, powerful processors, and premium designs. They offered features like water resistance, expandable storage, and a wider range of color options, appealing to a broader audience.
• Google: Google’s Pixel and Pixel XL, released in late 2016, emphasized software integration and AI features. They offered a pure Android experience, excellent cameras, and timely updates, attracting tech-savvy users.
• LG: LG’s G5 and V20 offered modularity and audiophile features, catering to specific user needs. The G5’s swappable modules allowed users to customize the phone’s functionality, while the V20 focused on high-quality audio recording and playback.
• Huawei: Huawei’s Mate 9 and P9 offered premium designs, powerful processors, and impressive cameras, challenging Apple’s dominance in the high-end market.
• OnePlus: OnePlus’s OnePlus 3 and 3T were known for their value proposition, offering flagship-level specs at competitive prices. They appealed to budget-conscious users who desired high-performance devices without the premium price tag.

Comparison of Features and Specifications

The iPhone 7 and 7 Plus faced stiff competition from rivals offering similar features and specifications. Here’s a comparison of key features:

Feature	iPhone 7/7 Plus	Samsung Galaxy S7/S7 Edge	Google Pixel/Pixel XL	LG G5/V20	Huawei Mate 9/P9	OnePlus 3/3T
Processor	Apple A10 Fusion	Qualcomm Snapdragon 820	Qualcomm Snapdragon 821	Qualcomm Snapdragon 820	Huawei Kirin 960	Qualcomm Snapdragon 820/821
RAM	2GB/3GB	4GB	4GB	4GB	4GB	6GB
Storage	32GB, 128GB, 256GB	32GB, 64GB, 128GB (expandable)	32GB, 128GB	32GB, 64GB	32GB, 64GB, 128GB	64GB, 128GB
Display	4.7-inch/5.5-inch Retina HD	5.1-inch/5.5-inch Super AMOLED	5-inch/5.5-inch AMOLED	5.3-inch/5.7-inch IPS LCD	5.9-inch/5.2-inch IPS LCD	5.5-inch Optic AMOLED
Camera	12MP (single/dual)	12MP (dual)	12.3MP	16MP (dual)	12MP (dual)	16MP
Battery	1960mAh/2900mAh	3000mAh/3600mAh	2770mAh/3450mAh	2800mAh/3200mAh	4000mAh/3000mAh	3400mAh
Operating System	iOS 10	Android 6.0/7.0	Android 7.0	Android 6.0/7.0	Android 6.0/7.0	OxygenOS (based on Android 6.0/7.0)
Other Features	Water and dust resistant, stereo speakers, home button with Touch ID	Water and dust resistant, expandable storage, curved display (S7 Edge)	Water and dust resistant, Google Assistant, unlimited photo storage	Modular design (G5), high-quality audio (V20)	Dual cameras, fast charging, fingerprint sensor	Dash Charge, fingerprint sensor, OxygenOS customization

Market Trends and Innovation

The smartphone market in 2016 was characterized by several trends:

• Focus on Camera Technology: Smartphone cameras became a key differentiator, with manufacturers investing heavily in improved sensors, lenses, and software algorithms. Features like dual cameras, optical image stabilization, and advanced computational photography gained popularity.
• Premiumization and Design: Consumers increasingly sought premium designs, materials, and build quality. Manufacturers focused on sleek aesthetics, durable materials like glass and metal, and water resistance.
• AI and Software Integration: Artificial intelligence (AI) and machine learning began to play a significant role in smartphones. Features like voice assistants, smart image recognition, and personalized recommendations became increasingly common.
• Fast Charging and Battery Life: Consumers demanded longer battery life and faster charging technologies. Manufacturers introduced quick charging technologies like Qualcomm Quick Charge and proprietary solutions to address these needs.
• Pricing Strategies: Manufacturers adopted diverse pricing strategies, catering to different segments. Some focused on offering high-end devices at premium prices, while others aimed for affordability and value proposition.
• Consumer Demand: Consumers sought devices that offered a balance of performance, features, design, and affordability. They also valued brand reputation, software updates, and after-sales support.

Product Design and Features

The iPhone 7 and 7 Plus marked a significant evolution in Apple’s flagship smartphone lineup, introducing a range of design and feature changes that aimed to enhance the user experience and solidify its position in the competitive smartphone market. These changes, however, were met with a mixed reception, with some users praising the improvements while others criticized the removal of certain features and the overall direction of the design.

Design Changes and Features

The iPhone 7 and 7 Plus featured a redesigned chassis with a more refined and sleek aesthetic. The antenna bands were repositioned to the top and bottom of the device, creating a cleaner and more seamless look. Apple also introduced a new IP67 rating for water and dust resistance, enhancing the phone’s durability and allowing users to use it in more challenging environments.

However, the removal of the headphone jack sparked significant controversy. Apple argued that this decision was driven by a desire to create a more streamlined and water-resistant design, and to encourage the adoption of wireless audio technology. However, many users found this change to be inconvenient, as it required them to either use the included Lightning-to-3.5mm adapter or invest in wireless headphones.

The iPhone 7 Plus introduced a dual-lens camera system, a significant departure from the single-lens camera found in previous models. This new camera system allowed for enhanced zoom capabilities, improved depth of field effects, and better low-light performance. The addition of a second lens provided a telephoto option, allowing for more flexibility in capturing images. However, some users found the camera bump on the back of the phone to be aesthetically displeasing and prone to scratching.

Performance and Functionality

The iPhone 7 and 7 Plus were powered by Apple’s A10 Fusion chip, a significant upgrade over the A9 chip found in the previous generation. This new processor offered significant performance improvements, enabling faster app launches, smoother multitasking, and enhanced gaming experiences. The A10 Fusion chip was designed with a focus on energy efficiency, leading to improved battery life compared to earlier models.

The iPhone 7 and 7 Plus also introduced a new home button that featured haptic feedback. This new design replaced the physical button with a pressure-sensitive sensor, providing a more responsive and tactile experience. However, some users found the haptic feedback to be less satisfying than the physical button.

User Experience

The iPhone 7 and 7 Plus offered a refined and intuitive user experience, building upon the strengths of previous models. The improved performance, enhanced camera system, and new home button all contributed to a more enjoyable and efficient user experience. However, the removal of the headphone jack and the introduction of the haptic home button were met with mixed reactions from users.

The battery life of the iPhone 7 and 7 Plus was generally considered to be good, with users reporting an average of one day of battery life under normal usage. The A10 Fusion chip’s energy efficiency contributed to this improvement. However, heavy users might still need to charge their devices more frequently.

Overall, the iPhone 7 and 7 Plus offered a significant upgrade over previous models, with improved performance, a refined design, and enhanced camera capabilities. However, the removal of the headphone jack and the introduction of the haptic home button were controversial changes that impacted the user experience.

Marketing and Communication Strategies: 67 Percent Wont Buy Iphone 7 7 Plus

Apple’s marketing and communication strategies for the iPhone 7 and 7 Plus played a crucial role in shaping consumer perception and driving sales. These strategies, characterized by a blend of innovation, exclusivity, and emotional appeal, targeted a diverse audience, aiming to reinforce the brand’s image as a leader in technological advancement and lifestyle enhancement.

Message Conveyed and Target Audience

Apple’s marketing campaigns for the iPhone 7 and 7 Plus emphasized the devices’ advanced features, design aesthetics, and seamless integration into users’ daily lives. The campaigns targeted a wide audience, including tech enthusiasts, early adopters, and individuals seeking a premium mobile experience. The messages conveyed aimed to position the iPhone 7 and 7 Plus as not just smartphones but as essential tools for productivity, creativity, and connectivity.

Effectiveness of Marketing Campaigns

Apple’s marketing campaigns were highly effective in generating consumer interest and driving sales. The campaigns utilized a multi-pronged approach, including:

• High-profile product launches: Apple’s product launches were widely publicized events, generating significant media attention and building anticipation for the new iPhone models.
• Targeted advertising: Apple strategically placed its advertising campaigns across various platforms, including television, print, and digital media, reaching specific demographics and interest groups.
• Social media engagement: Apple actively engaged with its audience on social media platforms, using influencer marketing and user-generated content to create a buzz around the new iPhone models.
• Exclusive partnerships: Apple collaborated with key partners in various industries, including music, entertainment, and fashion, to showcase the iPhone 7 and 7 Plus’ capabilities and appeal to a broader audience.

Impact on Consumer Perception and Purchase Decisions

Apple’s marketing and communication strategies had a significant impact on consumer perception and purchase decisions. The campaigns effectively communicated the iPhone 7 and 7 Plus’ value proposition, highlighting their innovative features, sleek design, and seamless integration into users’ lives. The campaigns also successfully created an emotional connection with consumers, positioning the iPhone as a status symbol and a symbol of technological advancement.

“Apple’s marketing is about creating a desire, a need, a sense of belonging, and a sense of self-expression through their products.”

This strategy, combined with Apple’s brand reputation for quality and innovation, contributed to the iPhone 7 and 7 Plus’ commercial success, despite the challenges posed by the lack of significant hardware upgrades.

Technological Advancements and Future Implications

The iPhone 7 and 7 Plus marked a significant step forward in smartphone technology, introducing innovations that influenced the industry’s trajectory. These advancements, while impressive, also highlighted potential areas for improvement and adaptation, prompting Apple to refine its future product development strategies. This section explores the technological advancements that emerged after the release of the iPhone 7 and 7 Plus, analyzes their impact on the smartphone industry, and examines the implications of the 67% statistic on Apple’s future product development and innovation strategies.

Impact of Technological Advancements

The iPhone 7 and 7 Plus introduced several groundbreaking features that influenced the smartphone industry, shaping future trends and pushing technological boundaries. These advancements, while innovative at the time, also highlighted potential areas for improvement and adaptation, prompting Apple to refine its future product development strategies.

• Water and Dust Resistance: The introduction of IP67 water and dust resistance in the iPhone 7 and 7 Plus marked a significant shift in the smartphone industry. This feature, previously limited to specialized ruggedized devices, became a standard for high-end smartphones, enhancing their durability and longevity. This advancement, driven by consumer demand for greater device protection, spurred other manufacturers to adopt similar measures, increasing the overall resilience of smartphones.
• Improved Camera System: The iPhone 7 and 7 Plus featured significant camera upgrades, including a dual-lens system on the Plus model, enhanced image processing capabilities, and improved optical image stabilization. These advancements, while innovative at the time, also highlighted potential areas for improvement and adaptation, prompting Apple to refine its future product development strategies. The dual-lens system, particularly, paved the way for advanced portrait photography and depth-of-field effects, becoming a staple in flagship smartphones.
• A10 Fusion Chip: The introduction of the A10 Fusion chip, with its quad-core architecture and improved graphics processing capabilities, set a new standard for smartphone performance. This chip enabled faster app launches, smoother multitasking, and enhanced gaming experiences, setting a benchmark for future generations of smartphone processors.

Implications for Apple’s Future Strategies, 67 percent wont buy iphone 7 7 plus

The 67% statistic, indicating a significant portion of consumers opting against the iPhone 7 and 7 Plus, presented Apple with valuable insights into consumer preferences and market dynamics. This data, coupled with the technological advancements of the time, has likely influenced Apple’s future product development and innovation strategies.

• Emphasis on Innovation: The 67% statistic serves as a reminder of the importance of constant innovation in the smartphone market. Consumers are increasingly demanding cutting-edge features and technologies, requiring Apple to continuously push the boundaries of design and functionality. This means investing in research and development, exploring new technologies, and incorporating user feedback to create devices that meet evolving consumer expectations.
• Focus on User Experience: While technological advancements are crucial, Apple has also recognized the importance of delivering a seamless and intuitive user experience. The 67% statistic highlights the need for user-centric design, ensuring that new features and technologies are not merely added for novelty but enhance the overall user experience. This means prioritizing ease of use, accessibility, and user-friendly interfaces.
• Balancing Price and Value: The iPhone 7 and 7 Plus, despite their technological advancements, faced criticism for their pricing. Apple has likely learned from this experience, recognizing the need to balance price with value proposition. This means offering competitive pricing while ensuring that the features and functionalities justify the cost. Apple’s future product development strategies will likely focus on creating devices that offer compelling value for their price point.

67 percent wont buy iphone 7 7 plus – The 67 percent statistic serves as a stark reminder that even tech giants like Apple aren’t immune to shifting consumer preferences and the ever-evolving landscape of the smartphone market. While the iPhone 7 and 7 Plus may not have been the revolutionary devices many anticipated, they undoubtedly played a role in shaping the future of Apple’s product development and innovation strategies. As the smartphone industry continues to evolve, it’s crucial to understand the factors that drive consumer decisions and the impact of these choices on the industry as a whole.

The news that 67 percent of people won’t buy the iPhone 7 or 7 Plus is definitely a blow to Apple, but it might be a good thing for their competitors. Just look at what happened to Samsung after their Note 7 fiasco – samsung share prices fall note 7 – and it’s a reminder that even the biggest tech giants can stumble.

Maybe this news about the iPhone 7 is a sign that people are looking for something different, and Apple needs to step up their game.