LG G Flex 2 Targeting the 30-45 Year Old Business User

Target Audience Analysis

LG’s decision to target the 30-45 year old business user demographic with the G Flex 2 is a strategic one. This age group represents a substantial and influential segment of the smartphone market, known for their demanding professional needs and willingness to invest in high-quality devices.

This demographic is characterized by its professional aspirations, active lifestyles, and increasing reliance on mobile technology for work and personal tasks. They are often juggling multiple responsibilities, demanding a device that can keep up with their busy schedules and enhance their productivity.

Needs and Pain Points of the Target Audience

This target audience has specific needs and pain points related to mobile devices.

• Productivity: They need a device that can handle demanding work tasks, including email, document editing, presentations, and video conferencing, seamlessly and efficiently.
• Durability: Their devices are constantly on the go, facing the risks of drops, scratches, and wear and tear. They require a device that can withstand everyday use and provide a reliable performance.
• Security: Data security is paramount for business users, who often handle sensitive information. They need a device with robust security features to protect their data from unauthorized access.
• Battery Life: With their busy schedules, business users require a device that can last through the day without needing frequent charging.
• Connectivity: They need a device with strong connectivity options for reliable communication, internet access, and data transfer.
• User Experience: They expect a device that is intuitive, easy to use, and offers a smooth and efficient user experience.

Addressing Needs and Pain Points with the LG G Flex 2

The LG G Flex 2 was designed with these needs and pain points in mind.

• Powerful Processor and RAM: The G Flex 2 features a powerful processor and ample RAM, ensuring smooth multitasking and efficient handling of demanding applications. This allows business users to work on multiple tasks simultaneously without experiencing lag or performance issues.
• Self-Healing Back: The G Flex 2’s self-healing back is a unique feature that addresses the concern of durability. The back can recover from minor scratches and dents, reducing the risk of damage and maintaining the device’s aesthetic appeal.
• Fingerprint Scanner and Knock Code: The G Flex 2 offers a fingerprint scanner and Knock Code, providing multiple layers of security to protect sensitive data. Users can unlock their device using their fingerprint or a unique pattern of taps on the screen, adding an extra layer of protection against unauthorized access.
• Long-Lasting Battery: The G Flex 2 boasts a long-lasting battery, allowing users to work and communicate throughout the day without worrying about running out of power. This is crucial for business users who are constantly on the go and need a device that can keep up with their demanding schedules.
• Fast 4G LTE Connectivity: The G Flex 2 offers fast 4G LTE connectivity, ensuring reliable and high-speed internet access for seamless communication, data transfer, and web browsing. This is essential for business users who rely on constant and reliable connectivity for their work.
• User-Friendly Interface: The G Flex 2 features a user-friendly interface that is intuitive and easy to navigate. This ensures a smooth and efficient user experience, allowing business users to quickly and easily access the features they need.

Comparison with Other Devices

While the LG G Flex 2 offers a compelling suite of features for business users, it’s important to compare its features with other popular devices in the market.

• Samsung Galaxy S6: The Samsung Galaxy S6 is another popular choice among business users, known for its powerful performance, sleek design, and excellent camera. However, it lacks the self-healing back and the unique curved design of the G Flex 2, which might be attractive features for some business users.
• Apple iPhone 6 Plus: The Apple iPhone 6 Plus is a popular choice for business users, known for its user-friendly interface, robust security features, and wide range of apps. However, it lacks the self-healing back and the long-lasting battery life of the G Flex 2.

Design and Functionality

The LG G Flex 2 is a smartphone that stands out from the crowd with its unique design features. The most striking feature is its curved screen, which not only gives it a futuristic look but also provides an enhanced user experience. The back of the phone is also self-healing, making it more resistant to scratches and wear and tear. These design features, along with its powerful hardware specifications, make the LG G Flex 2 an attractive option for business users who demand a device that is both stylish and functional.

The Curved Screen

The curved screen of the LG G Flex 2 is not just a design gimmick. It actually enhances the user experience in several ways. The curve of the screen allows for a more immersive viewing experience, especially when watching videos or playing games. The curved shape also makes it easier to hold the phone in one hand, as it conforms to the natural shape of your palm. This is particularly beneficial for business users who are constantly on the go and need to be able to use their phone with one hand.

The Self-Healing Back

The self-healing back of the LG G Flex 2 is a unique feature that adds to the phone’s durability. The back of the phone is made from a special material that can heal itself from minor scratches and scuffs. This means that the phone is less likely to show signs of wear and tear, even after being used for a long time. This feature is particularly useful for business users who are constantly on the move and may not always be able to take care of their phone as carefully as they would like.

Hardware Specifications

The LG G Flex 2 is powered by a Qualcomm Snapdragon 810 processor, which is one of the most powerful processors available on the market. This processor is capable of handling demanding tasks, such as multitasking, gaming, and video editing, with ease. The phone also comes with 2GB of RAM, which ensures that apps run smoothly and quickly. The phone has 16GB of internal storage, which is enough for most users. However, if you need more storage, you can always use a microSD card to expand the storage capacity. The LG G Flex 2 also has a 3,000 mAh battery, which provides enough power to last for a full day of use.

Performance and Usability

The powerful hardware specifications of the LG G Flex 2 ensure that the phone performs well and is capable of handling demanding tasks. The Snapdragon 810 processor is powerful enough to handle multitasking, gaming, and video editing without any lag. The 2GB of RAM also ensures that apps run smoothly and quickly. The large battery life allows business users to stay connected throughout the day without having to worry about running out of power. The LG G Flex 2’s sleek design and intuitive interface make it easy to use, even for users who are not familiar with Android.

Business-Oriented Features

The LG G Flex 2 boasts a suite of features that are specifically designed to cater to the needs of busy professionals. These features aim to enhance productivity, improve efficiency, and ensure a seamless integration with the demanding world of business.

Compatibility with Business Software and Services

The LG G Flex 2 is equipped to handle the demands of business software and services. It comes pre-loaded with Google’s Android operating system, which provides a robust platform for accessing and utilizing a wide range of business applications. This includes popular productivity tools like Google Docs, Sheets, and Slides, as well as enterprise-grade solutions such as Microsoft Office 365. The device’s compatibility with cloud storage services like Google Drive and Dropbox further streamlines data access and collaboration.

Security Features

Security is paramount for business users, and the LG G Flex 2 addresses this concern with a comprehensive set of security features. The device features a fingerprint sensor, which enables secure authentication and access control. This technology ensures that only authorized individuals can access sensitive information and applications. Additionally, the LG G Flex 2 supports encryption, which protects data stored on the device from unauthorized access. The device also offers Knox, a security platform developed by Samsung, which provides an extra layer of protection for business-critical data.

Productivity and Efficiency

The LG G Flex 2 offers a range of features that contribute to increased productivity and efficiency for business users. The device’s large display, with its high resolution and curved design, provides a comfortable and immersive viewing experience, ideal for multitasking and viewing presentations. The device’s powerful processor and ample RAM ensure smooth performance even when running demanding business applications. The LG G Flex 2 also supports multi-window functionality, enabling users to run multiple applications simultaneously, maximizing productivity.

User Experience and Reviews

The LG G Flex 2 garnered mixed reviews, with some users praising its innovative design and features, while others found it lacking in certain areas. For business users, the G Flex 2’s user experience was a mixed bag, with some appreciating its durability and unique features, while others found its performance and battery life to be underwhelming.

User Reviews of the LG G Flex 2

User reviews of the LG G Flex 2 offer insights into its strengths and weaknesses from a business user’s perspective. Many users appreciated its unique design, particularly its curved display, which they found comfortable for extended periods of use. The phone’s durability was also praised, with users reporting that it withstood accidental drops and bumps.

“The curved display is amazing for reading emails and browsing the web. It feels so natural to hold, and I don’t have to strain my eyes as much.” – A business user on Amazon.com

However, some users expressed dissatisfaction with the phone’s performance, particularly its battery life, which they found to be insufficient for a full day of business use. Others found the phone’s software to be buggy and lacking in features compared to other devices in its price range.

“The battery life is a major disappointment. I can barely get through a full day of work without needing to charge it. It’s a shame, because I really love the design.” – A business user on Reddit.

Strengths and Weaknesses from a Business Perspective, Lg claims the g flex 2 is aimed at the 30 45 year old business user

The LG G Flex 2 presents a compelling case for business users, offering a unique combination of durability, a distinctive design, and innovative features. However, its shortcomings in battery life and performance may hinder its appeal to users who rely on their smartphones for productivity.

Strengths

• Durable Design: The G Flex 2’s curved design and self-healing back make it highly resistant to scratches and dents. This is a significant advantage for business users who are constantly on the go and may be prone to accidental drops or bumps.
• Unique Design: The G Flex 2’s curved display is not only aesthetically pleasing but also enhances the user experience. The curved screen provides a more immersive viewing experience, particularly for watching videos or reading e-books.
• Innovative Features: The G Flex 2 boasts several innovative features, including a double-tap to wake feature, a gesture control system, and a fast charging technology that can charge the phone to 50% in just 30 minutes.

Weaknesses

• Battery Life: The G Flex 2’s battery life is a major drawback, particularly for business users who require their phones to last throughout the day. The phone’s battery life is significantly shorter than that of other devices in its price range, requiring frequent charging throughout the day.
• Performance: The G Flex 2’s performance is also a concern for business users who require a device that can handle demanding tasks, such as multitasking and running resource-intensive applications. The phone’s processor and RAM are not as powerful as those found in other high-end devices, which can lead to lag and slowdowns.
• Software: The G Flex 2’s software has been criticized for being buggy and lacking in features compared to other devices in its price range. The phone’s software is not as polished as that of other Android devices, and it lacks some features that are essential for business users, such as a robust email client and a secure file manager.

User Experience and Design

The LG G Flex 2’s design and features contribute significantly to its overall user experience. The phone’s curved display provides a more immersive viewing experience and is comfortable to hold for extended periods. The phone’s self-healing back adds an extra layer of protection, reducing the need for a case. The phone’s innovative features, such as gesture control and double-tap to wake, enhance the user experience by making the phone more intuitive and responsive. However, the phone’s battery life and performance can hinder the user experience, particularly for business users who rely on their phones for productivity.

Comparison to Other Devices

When compared to other devices popular with business users, such as the Samsung Galaxy S6 and the iPhone 6 Plus, the LG G Flex 2 falls short in terms of battery life and performance. The Samsung Galaxy S6 and the iPhone 6 Plus offer longer battery life and more powerful processors, making them better suited for business users who need a device that can handle demanding tasks. However, the LG G Flex 2 stands out with its unique design and durability, which may appeal to business users who value these qualities.

Marketing and Positioning: Lg Claims The G Flex 2 Is Aimed At The 30 45 Year Old Business User

LG’s marketing strategy for the LG G Flex 2 aimed to position the device as a premium option for business users, particularly those in the 30-45 age range. This strategy involved emphasizing the phone’s unique features, such as its curved display and powerful performance, as well as its business-oriented capabilities.

LG’s Messaging and Target Audience

LG’s marketing messages highlighted the LG G Flex 2’s innovative design, its ability to enhance productivity, and its suitability for professionals. The messaging focused on the phone’s unique features, such as its curved display, which was marketed as providing a more immersive viewing experience and improved ergonomics. The phone’s powerful performance and long battery life were also emphasized as key selling points for busy professionals.

Effectiveness of LG’s Positioning

LG’s positioning of the LG G Flex 2 as a device for business users was somewhat effective. The phone’s unique design and features, particularly its curved display, attracted attention and generated interest among some professionals. However, the phone’s high price and limited availability, coupled with the fact that many business users preferred more established brands like Apple and Samsung, ultimately limited its appeal to this market segment.

Comparison to Competitors

LG’s marketing strategy for the LG G Flex 2 differed from that of its competitors in several ways. While Apple and Samsung focused on sleek design and user-friendliness, LG emphasized the phone’s unique features and its business-oriented capabilities. This approach helped LG differentiate the G Flex 2 from its competitors, but it also made it more difficult to reach a wider audience.

Role of Price and Availability

The LG G Flex 2’s price and availability played a significant role in its overall market positioning. The phone was priced at a premium, which limited its appeal to budget-conscious consumers. Its availability was also limited, which further restricted its reach. These factors contributed to the phone’s relatively low market share compared to its competitors.

Lg claims the g flex 2 is aimed at the 30 45 year old business user – LG’s strategic targeting of the 30-45 year old business user demographic with the G Flex 2 seems well-considered. The device’s blend of sleek design, powerful features, and business-oriented functionality makes it a compelling option for this demanding audience. Whether it truly resonates with this specific target group remains to be seen, but the G Flex 2 certainly offers a compelling proposition for professionals seeking a device that’s both functional and stylish.

LG claims the G Flex 2 is aimed at the 30-45 year old business user, but let’s be real, who wouldn’t want a phone that curves to fit their hand? And if you’re looking for a way to game from your couch comfortably, the Sofa Surfer is a game-changer. But hey, maybe LG’s right, maybe the G Flex 2 will be a hit with the business crowd too.

Who knows?