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New Franchise Announcements
Ubisoft, a leading video game developer and publisher, made several significant new franchise announcements at E3 2016. These new titles showcased Ubisoft’s commitment to innovation and expansion into new genres and gameplay experiences.
New Franchise Announcements, Ubisoft new franchise e3 2016
Ubisoft announced three new franchises at E3 2016:
- For Honor: A third-person action game set in a medieval world where players control warriors from different factions (Knights, Vikings, and Samurai) in intense melee combat. The game emphasizes strategic combat and player skill, with a focus on diverse weapon types and combat styles.
- South Park: The Fractured But Whole: A role-playing game based on the popular animated series South Park. The game features turn-based combat, character customization, and a unique storyline that parodies superhero tropes and the South Park universe.
- Eagle Flight: A virtual reality (VR) experience that puts players in the role of a golden eagle soaring through a futuristic version of Paris. Players can explore the city from a bird’s-eye view, engage in aerial combat, and experience the thrill of flight.
Impact on Ubisoft’s Portfolio
These new franchises significantly expanded Ubisoft’s portfolio by introducing new genres and gameplay experiences.
- For Honor: This game brought a new type of action game to the market, focusing on strategic melee combat. It aimed to attract players who enjoyed games like “Dark Souls” and “Mount & Blade,” expanding Ubisoft’s reach into the action RPG genre.
- South Park: The Fractured But Whole: This game was a natural fit for Ubisoft’s existing portfolio of licensed games, leveraging the popularity of the South Park franchise to appeal to a broader audience. It also showcased Ubisoft’s ability to create engaging and humorous role-playing games.
- Eagle Flight: This game demonstrated Ubisoft’s commitment to the emerging VR market. It offered a unique and immersive experience, capitalizing on the growing interest in VR gaming.
South Park
“South Park: The Fractured But Whole” marked a significant milestone for Ubisoft, signifying their entry into the realm of mature and satirical RPGs. This move strategically broadened their portfolio, appealing to a niche audience that resonated with the irreverent humor and sharp social commentary of the iconic “South Park” franchise.
Gameplay and Features
“South Park: The Fractured But Whole” built upon the foundations laid by its predecessor, “South Park: The Stick of Truth,” while introducing innovative gameplay mechanics and a fresh perspective on the “South Park” universe. The game’s combat system, a turn-based RPG experience with a strategic twist, allowed players to utilize a diverse range of abilities and super-powered moves, creating a dynamic and engaging combat experience. Players could also customize their character’s appearance and abilities, adding a layer of personalization to the gameplay.
Comparison to “South Park: The Stick of Truth”
“The Fractured But Whole” expanded upon the world established in “The Stick of Truth,” introducing a new superhero-themed storyline and a more intricate combat system. The game’s open-world design allowed players to explore the town of South Park in greater detail, uncovering hidden secrets and interacting with its quirky residents. “The Fractured But Whole” also boasted a more mature and satirical tone, pushing the boundaries of humor and tackling complex social issues with its signature brand of irreverence.
Impact of New Franchises on Ubisoft: Ubisoft New Franchise E3 2016
The introduction of new franchises at E3 2016 was a significant move for Ubisoft, aiming to diversify its portfolio and attract a broader audience. These new IPs hold the potential to shape the company’s financial performance and brand image for years to come.
Financial Performance
The financial impact of new franchises is multifaceted. While initial development costs can be substantial, successful new IPs can generate significant revenue through game sales, DLC, microtransactions, and licensing agreements. Moreover, a strong franchise can attract new players to Ubisoft’s ecosystem, increasing the potential for cross-selling other games and services.
Brand Image
New franchises can contribute to Ubisoft’s brand image by expanding its reach into new genres and demographics. By introducing innovative gameplay mechanics, compelling narratives, and diverse characters, Ubisoft can establish itself as a creative leader in the gaming industry. This can lead to increased brand recognition, consumer loyalty, and positive media attention.
Key Metrics and Indicators
The success of new franchises can be measured through various metrics and indicators. These include:
| Metric | Description | Example |
|---|---|---|
| Game Sales | Total number of units sold across all platforms | For Honor sold over 15 million copies in its first year. |
| DLC Revenue | Revenue generated from downloadable content, including expansions, season passes, and cosmetic items | Rainbow Six Siege has a successful DLC model with regular content updates and expansions. |
| Microtransaction Revenue | Revenue generated from in-game purchases, such as cosmetic items, currency, and boosters | For Honor and Rainbow Six Siege both have popular microtransaction systems. |
| Brand Awareness | Percentage of consumers who recognize and associate the franchise with Ubisoft | Increased search volume for the franchise name on Google and social media platforms. |
| Player Engagement | Average playtime, number of active players, and community engagement | Rainbow Six Siege boasts a dedicated and active community with regular tournaments and events. |
Ubisoft new franchise e3 2016 – Ubisoft’s E3 2016 performance was a resounding success, solidifying their position as a major player in the gaming industry. The introduction of new franchises like “For Honor” and “South Park: The Fractured But Whole” not only captured the attention of gamers but also injected a fresh wave of creativity into their portfolio. The success of these new IPs is a testament to Ubisoft’s ability to adapt to changing trends and embrace bold new concepts. As the gaming landscape continues to evolve, Ubisoft’s commitment to innovation and its knack for captivating audiences with diverse and engaging experiences ensures they will remain a force to be reckoned with.
Ubisoft’s E3 2016 was a whirlwind of new announcements, with one of the most talked-about being their new franchise, “Watch Dogs 2.” The game’s futuristic setting and emphasis on hacking brought to mind the cutting-edge tech being developed by the US military, like their system for 3D printing drones. It’s hard to say whether Ubisoft was directly inspired by these advancements, but it’s clear that they’re tapping into a growing fascination with the potential of technology, both for good and for bad, in shaping our future.